Privacy policy
Boulevard 49 protects your privacy. We therefore want to inform you about how we process the personal data that you provide to us and what rights you have.
In summary, we process your personal data in order to:
o Manage your purchase or order
o Communicate with you in connection with the purchase, e.g. send order confirmation and reviews about your purchase
o Send marketing and customized information about products, your shopping cart, competitions and events via e-mail and text message
o Give you customized marketing in digital channels
o Help you with customer service matters
o Fulfill legal obligations such as right of withdrawal, complaint and comply with the Accounting Act
Below you will find more information about how and why we process your personal data. We describe what rights you have to influence our treatment, e.g. that you have a right to object to the treatment. You can e.g. object to marketing at any time.
We also describe what legal basis we have for the processing and how long we store your personal data.
Table of Contents
Contents 1
Who is responsible for the processing of your personal data? 1
Who has access to your personal information? 2
Do we share your personal data outside the EU / EEA? 2
How can you influence our processing of your personal data? 2
Detailed description of how we process your personal data 4
Balances of interest 7
Who is responsible for the processing of your personal data?
Boulevard Media AB with organization number 556693-7677, is responsible for the processing of your personal data (personal data controller) when we process your data for our own purposes.
If you have any questions regarding our processing of your personal data or if you wish to exercise any of your rights, you can contact us at our e-mail address order@boulevard49.se. Our postal address is Boulevarden 49, 183 74 Täby Park.
Who has access to your personal information?
Your personal data is mainly processed by us at Boulevard49.se. However, we will share your personal information in accordance with below.
o In order to have a functioning IT system and run our business in an efficient manner, we share your personal information with our IT suppliers. When we share your personal information with our IT suppliers, it is only done so that they can fulfill their obligations to us.
o To administer your payment, we share your personal information with our payment service provider. If you choose to pay by invoice, the payment service provider can share your personal information with credit reporting companies to assess your financial situation.
o To deliver your order and handle any returns, we will share your personal information with the carrier you choose at checkout.
o To handle customer service matters, we share your personal information with the company that provides our customer service.
o To provide you and other potential customers with customized marketing in digital channels, we will share your personal information with the third party that provides the digital channel.
o We share your personal information with external partners who help us administer our marketing via digital channels
Do we share your personal data outside the EU / EEA?
We use IT suppliers who, on our behalf and in accordance with our instructions, process and thereby transfer your personal data outside the EU / EEA. When we transfer your data outside the EU / EEA, this is only done if we have support for the transfer in accordance with current data protection legislation. This means that the transfer can be based on the European Commission\'s decision, standard agreement clauses or Privacy Shield.
If you have any questions regarding how we share your personal information or if you would like a copy of the appropriate protection measures we have taken, you are welcome to contact us.
How can you influence our processing of your personal data?
In accordance with data protection legislation, you have certain rights that you can use to influence how we process your personal data. Read more below.
The right to withdraw your consent and to object to treatment
You have the right to Recall all or part of it gave consent to the processing of your personal data. The revocation of your consent takes effect after the revocation took place.
You always have the right to the right to object against your personal data being processed for marketing purposes and profiling, such as newsletters and custom marketing.
You also have the right to object to the processing of your personal data at any time based on a balance of interests. Read more about what a balance of interests means below. In some cases, however, you do not have the right to object to a treatment based on a balance of interests, (eg because we have to save your personal data). This is the case if we can present compelling legitimate reasons for the treatment that outweigh your interests, rights and freedoms or if it takes place for the determination, exercise or defense of legal claims.
Right of access
You have the right to get a confirmation on whether personal data concerning you is processed by us as well as information about the processing we perform, e.g. the purposes of the processing and how long the data is stored. You can too get access to the personal data and get a copy of the personal data processed by us.
Right to rectification
You have the right to amendment of any incorrect personal information concerning you and to ask us complete incomplete personal data.
Right to erasure (right to be forgotten) and restriction of treatment
Under certain conditions, you have the right to request deletion of your personal data. Such conditions exist if e.g. personal data are no longer necessary for the purposes for which they were collected or processed or if you revoke your consent on which the processing is based and there is no other legal basis for the processing.
You also have the right to request that we limits our treatment of your personal data. Such conditions exist if you e.g. disputes the accuracy of the data or if the processing is illegal and you object to the personal data being deleted and instead request a restriction on the use of the data.
The right to lodge a complaint with a supervisory authority
You always have the right to leave complaints to a competent supervisory authority.
Such a complaint is advantageously submitted to the authority of the EU / EEA Member State where you have your habitual residence, where you work or where a violation of applicable laws and regulations for data protection is alleged to have occurred. The competent supervisory authority in Sweden is the Swedish Data Inspectorate. This right does not affect any other administrative review procedure or remedy.
Right to data portability
You have the right to ask us to transfer some of your personal information we have about you to another company (data portability).
The right applies to personal data that you have provided to us in a structured, generally used and machine-readable format if the processing is based on your consent or on an agreement and the processing takes place automatically. You have the right to transfer the personal data directly from us to another person responsible for personal data when this is technically possible.
Detailed description of how we process your personal data
Here you can read more in detail about why we process your personal data, which categories of personal data we process and what the legal basis for the processing is. You can also read about how long we store your personal information.
Purpose: To administer your purchase
Treatment performed:
• Deliver your products
• Make payment
• Send order and delivery confirmation
Personal data processed:
• Name
• Contact information (postal address, e-mail address and telephone number)
• Order information (eg which product you have ordered)
• Payment information
Legal reason:
Fulfillment of agreements
The processing is necessary for us to be able to fulfill the agreement regarding your purchase. If the information is not provided, you will not be able to make a purchase with us.
Storage time:The information is processed for twelve months after your products have been delivered.
In addition to the above, your personal data is processed, e.g. to social security number, also by the payment service provider Collector to complete your payment. Collector is an independent personal data controller for your processing and informs you separately about how your data is processed.
Purpose: To send reviews to you after the purchase has been completed
Treatments performed:
• Submit product reviews and reviews about your shopping experience
Personal data processed:
• Name
• Email address
Legal reason:
Balancing of interests
The treatment is motivated by our legitimate interest in being able to contact you with a request to review or rate the products you have purchased and your shopping experience.
Storage time:We will send product reviews to you three weeks after the purchase.
Purpose: To send marketing via e-mail and text message
Treatments performed:
• Send marketing and newsletters with offers and information via e-mail and text message
• Send personalized marketing so that you receive offers and information that we think you are interested in
• Send information about your shopping cart if you have left our website without completing the purchase
Personal data processed:
• Name
• Email address
• Telephone number
For custom communication and reminder of your shopping cart are also processed:
• Surf history
• Order history
Legal reason:
Balancing of interests
The treatment is motivated by our legitimate interest in sending relevant marketing to you who are a customer of ours. You have the right to object to the marketing when the information is collected and at each mailing.
Consent
If you have signed up for our newsletters on our website or submitted your consent via e-mail, we will send marketing with the support of your consent.
Storage time: The information is processed for one year from the completed purchase with the support of the balance of interests. If you have given your consent, we will send newsletters until you unsubscribe from our mailings or otherwise object to the marketing.
Purpose: Invite you to events and competitions
Treatments performed:
• Invite you to events and competitions
• Manage your registration or participation in the competition
Personal data processed:
• Name
• Email address
• Telephone number
• Geographical location
Legal reason:
Balancing of interests
The treatment is motivated by our legitimate interest in inviting you as a customer to events and competitions and in administering your registration and participation.
Storage time: The information is processed for one year from the completed purchase.
Purpose: To administer customer service matters
Treatments performed
• Answer and manage your customer service matter via email, phone or social media
Personal data processed:
• Name
• Email address
• Telephone number
• The information you provide, e.g. order number.
Legal reason:
Legitimate interest
Our legal basis for the processing is our legitimate interest in helping you with your case.
Storage time: The information is processed for six months from the time the case is closed.
Purpose: To administer an order if placed in any of our physical stores
Treatments performed:
• Deliver your products
• Make payment
• Send order and delivery confirmation
Personal data processed:
• Name
• Contact information (postal address, e-mail address and telephone number)
• Order information (eg which product you have ordered)
• Payment information
Legal reason:
Fulfillment of agreements
The processing is necessary to be able to fulfill the agreement, ie to be able to administer and deliver the order that you make in store. If the information is not provided, you will not be able to complete the order.
Storage time: The information is processed for twelve months from the time of purchase.
Purpose: To handle the right of withdrawal, complaints or other claims
Treatments performed:
• Manage any regrets of purchase
• Handle any complaints or other claims
Personal data processed:
• Name
• Contact information (postal address, e-mail address and telephone number)
• Information from our communication with you in connection with your claim (eg information about the current order)
Legal reason:
Legal obligation and balancing of interests
Treatment is necessary for us to act in accordance with consumer law and thus comply with a legal obligation. We also have a legitimate interest in being able to defend ourselves against a possible legal claim.
Storage time:The information is processed from the time you submit your claim and is processed as long as the process regarding the claim is ongoing.
Purpose: To comply with the Accounting Act
Treatments performed:
• Comply with accounting laws
Personal data processed:
• Name
• Postal address
• Email address
• Currency history and transactions
Legal reason:
Legal obligation
The processing is necessary to comply with mandatory laws, ie the Accounting Act.
Storage time: The information is processed for seven to eight years in accordance with the Accounting Act.
Balances of interest
For certain purposes, we process your personal data on the basis of a balance of interests as a legal basis for the processing. In the balance of interests, we have judged that our legitimate interest in carrying out the processing outweighs your interest and your fundamental rights not to have your personal data processed. What is our legitimate interest is shown in the tables above. If you want to know more about how we have made this assessment, you are welcome to contact us. You will find our contact information in our contact form.